Tuesday, November 17, 2015

The Future


I think the future media landscape will be more of the same, just bigger. Many channels for information coming from a few main sources with plenty of misinformation thrown in thanks to the social and interactive nature of the internet. I'm not as interested in how we will consume media at that time as much as what media we will be consuming. The fewer gatekeepers we have in media and the more voracious the "i want it NOW" news cycle, the easier it is to get the wrong information and especially to signal-boost it. But maybe, in 10 years, our need to avoid anything that offends us will have created even smaller online communities where selective exposure becomes our own personal gatekeeper and the accuracy of the media is no longer as important as to whether we agree with it or not. Or whether it entertains us.

We'll still have newspapers, though. We'll still have TV news and the radio and all the things people think are going away. Maybe we've added something else. Maybe we all have google glass or cochlear implants that whisper the news directly into our brain. Maybe we have little screens on our shoes so we can send messages and still see where we are going.


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