Post 1: Identify some “audience problems” from the State of News Media or other industry reports

An audience problem from the State of News Media could be that the audience was not segmented and treated as one big group of people. Although the report shows a general trend of prime-time viewership, evening audiences, morning audiences, tv news viewership, etc. the report would better serve its readers by segmenting each area further and providing more specific audience groups.  For example, what kind of people make up the evening audiences and why may this group prefer evening network news broadcast over prime-time television? If digital new sites are accessed more by mobile than desktop now, why might that be? Perhaps this can be accounted for by the change in technology so what is the age range for those who access news sites on mobile versus on a desktop? Will the scene change as laggards catch up with the adopters and the majority? Due to audience segmentation, general trends no longer serve a critical purpose. For advertisers, having a target audience is essential so an inclusion of such information would help to improve this report.