Ten years from now, what would the media landscape look like? How would you consume media at that time?
Showing posts with label instructor. Show all posts
Showing posts with label instructor. Show all posts
Tuesday, November 17, 2015
Thursday, November 12, 2015
Tuesday, November 10, 2015
Tuesday, October 27, 2015
Audience Psychology
Queen of social science
Assumption: People are ______.
A few theories related to audience --
Mere exposure: https://www.youtube.com/watch?v=wEsC4gDkk-E
Facial feedback: https://www.youtube.com/watch?v=WR9lTqrkTYw
http://www.workplacehealthcare.co.uk/blog/wp-content/uploads/2014/01/pencil-happy.jpg
The Penny Gap: The chocolate experiment by Dan Ariely
Pricing and the perception of quality: The wine and energy drink experiments
Physical touch and the perception of quality
Pricing for physical, online, and hybrid products
Assumption: People are ______.
A few theories related to audience --
Mere exposure: https://www.youtube.com/watch?v=wEsC4gDkk-E
Facial feedback: https://www.youtube.com/watch?v=WR9lTqrkTYw
http://www.workplacehealthcare.co.uk/blog/wp-content/uploads/2014/01/pencil-happy.jpg
The Penny Gap: The chocolate experiment by Dan Ariely
Pricing and the perception of quality: The wine and energy drink experiments
Physical touch and the perception of quality
Pricing for physical, online, and hybrid products
Thursday, October 22, 2015
Wednesday, October 21, 2015
Tuesday, October 20, 2015
Multiplatform audience measurement
Displacement effect --
- Is it important?
- Different approaches
- Medium-centric (The more time spent on medium A, the less time spent on medium B)
- User-centric (The more time spent on medium A to fulfill some needs, the more time spent on functionally similar media)
- How to measure it?
- Direct question (Are you spending more or less time on medium A because of medium B?)
- Absolute time (w/o considering overall media budget)
- Relative time
- Likert Scale (e.g., frequency of use)
- Longitudinal data (e.g., Brown sisters -- 40 years of photo data and how the NYT promoted the story on social media)
- How different measures lead to different conclusions?
- Exercise: Mobile news
- Getting complicated (see Niesen's new approach to multiplatform TV consumption)
- The repertoire approach (TV channels, Websites, cross-media media use for specific needs)
Tuesday, October 13, 2015
Movie time!
The "real" audience-driven model of content creation through "big data":
2010 ISOJ Keynote speech (Demand Media): https://vimeo.com/20938653 (Start from 16:17)
-- They're recruiting freelancers.
On "built-in obsolescence" and "slow news": Justin Lewis featured in Consumerism & the Limits to Imagination (Start from 21:10 Bubka Principle)
2010 ISOJ Keynote speech (Demand Media): https://vimeo.com/20938653 (Start from 16:17)
-- They're recruiting freelancers.
On "built-in obsolescence" and "slow news": Justin Lewis featured in Consumerism & the Limits to Imagination (Start from 21:10 Bubka Principle)
Tuesday, October 6, 2015
The role of big data in the research process
The end of theory? http://archive.wired.com/science/discoveries/magazine/16-07/pb_theory
How big data make a difference in these two processes?
A reminder from "Overcoming physics envy":
"The analysis of empirical data can be valuable even in the absence of a grand theoretical model."
"Social scientists can no longer do research on their own" (Gonzales-Bailon, 2013).
How big data make a difference in these two processes?
A reminder from "Overcoming physics envy":
"The analysis of empirical data can be valuable even in the absence of a grand theoretical model."
"Social scientists can no longer do research on their own" (Gonzales-Bailon, 2013).
Thursday, October 1, 2015
Most millennials are willing to pay for content, but not so much for news
http://www.niemanlab.org/2015/09/most-millennials-are-willing-to-pay-for-content-but-not-so-much-for-news/
More millennials say they’ve paid for print magazines (21 percent) and
newspapers (15 percent) than digital magazines (11 percent) and online
newspaper content (10 percent).
Tuesday, September 29, 2015
Another example of unwise strategy killing newspapers
A publisher shared this article in the NYT:
“We’re focusing The News more and more on its online activities,” Mr. Zuckerman said in an interview last week, “because that’s where the audience is going. It’s a younger audience and that’s what advertisers want. If people don’t want horses and buggies anymore and they want to ride in automobiles, then you better damn well get into the auto business.”
It is hardly news that newspapers everywhere are grappling with the challenges of the Internet, but the ways in which The Daily News has approached this wrestling match have left some members of its staff worried that the paper has betrayed its mission in exchange for digital clicks. It was not just the bloodletting in the feature, sports and business pages, which, people noted, were some of the paper’s most beloved sections; several employees said that The News’s top executives, in their scramble for solutions, had made the paper more down-market and sensational — a tepid imitation of the Post.
“The mantra in the building is web, web, web,” said one reporter who lost his job this month. “But they haven’t figured out how to monetize the web yet. And so it just gets trashier and trashier in an effort to juice the numbers.”
...
Mr. Zuckerman insisted that The News would continue to cover the city with the same deep sourcing and doorstep reporting it has always used, not least because New York, he said, is a subject that intrigues the world. But in the wake of the layoffs, in tearful and occasionally drunken conversations, his troops expressed concern that the culture of the paper had irreparably changed.
“When I first got to The News, it was about all reporting and writing, but now it’s about self-promotion,” said one former veteran reporter. “I can’t remember the last time someone on the staff sent a note saying, ‘Hey, good piece.’ What they say now is, ‘Hey, we broke the March record for page views!’ ”
“We’re focusing The News more and more on its online activities,” Mr. Zuckerman said in an interview last week, “because that’s where the audience is going. It’s a younger audience and that’s what advertisers want. If people don’t want horses and buggies anymore and they want to ride in automobiles, then you better damn well get into the auto business.”
It is hardly news that newspapers everywhere are grappling with the challenges of the Internet, but the ways in which The Daily News has approached this wrestling match have left some members of its staff worried that the paper has betrayed its mission in exchange for digital clicks. It was not just the bloodletting in the feature, sports and business pages, which, people noted, were some of the paper’s most beloved sections; several employees said that The News’s top executives, in their scramble for solutions, had made the paper more down-market and sensational — a tepid imitation of the Post.
“The mantra in the building is web, web, web,” said one reporter who lost his job this month. “But they haven’t figured out how to monetize the web yet. And so it just gets trashier and trashier in an effort to juice the numbers.”
...
Mr. Zuckerman insisted that The News would continue to cover the city with the same deep sourcing and doorstep reporting it has always used, not least because New York, he said, is a subject that intrigues the world. But in the wake of the layoffs, in tearful and occasionally drunken conversations, his troops expressed concern that the culture of the paper had irreparably changed.
“When I first got to The News, it was about all reporting and writing, but now it’s about self-promotion,” said one former veteran reporter. “I can’t remember the last time someone on the staff sent a note saying, ‘Hey, good piece.’ What they say now is, ‘Hey, we broke the March record for page views!’ ”
Tuesday, September 22, 2015
Evaluating Research Topics
"Size": For one single research paper, some topics are too big, and some are too small.
"Important?" Theoretical and/or practical
"Interesting?" How so? Counter-intuitive? Super new? And "to whom?"
"So what?"
"Doable?" "How to collect data?"
---------
Exploratory secondary data analysis --
Start with the data.
Review the data closely.
Identify important/interesting/unusual patterns.
Make sense of those patterns. What do they suggest?
Theorize what you found.
---------
Secondary Data Sources:
Pew Research Center for the People and the Press -- Biennial Media Consumption 2004, 2006, 2008, 2010, 2012
http://people-press.org/dataarchive/
Newspaper Association of America -- Trends and Numbers: Newspaper Web sites (Reach by DMA)
(Click on menu items on the top and on the left for more stuff)
http://www.naa.org/Trends-and-Numbers.aspx
Newspaper/Magazine Print Circulation Data (click on eCirc)
http://www.accessabc.com/products/freereports.htm
ABC's Audience-FAX* eTrends Tool:
The tool is designed to allow users to create trending reports by reporting period on newspaper's average circulation, average print and online readership, total combined audience, and total unique Web site users.
http://abcas3.accessabc.com/audience-fax/default.aspx
ABC's Audience-FAX online database (registration required, free):
Data on newspapers' average circulation, average print and online readership, total combined audience, and total unique Web site users as well as a variety of print demographic information for both national and local newspapers.
http://abcas3.accessabc.com/scarborough/login.aspx
Nielsen/Scarborough -- Free Reports
http://www.scarborough.com/freeStudies.php
"Important?" Theoretical and/or practical
"Interesting?" How so? Counter-intuitive? Super new? And "to whom?"
"So what?"
"Doable?" "How to collect data?"
---------
Exploratory secondary data analysis --
Start with the data.
Review the data closely.
Identify important/interesting/unusual patterns.
Make sense of those patterns. What do they suggest?
Theorize what you found.
---------
Secondary Data Sources:
Pew Research Center for the People and the Press -- Biennial Media Consumption 2004, 2006, 2008, 2010, 2012
http://people-press.org/dataarchive/
Newspaper Association of America -- Trends and Numbers: Newspaper Web sites (Reach by DMA)
(Click on menu items on the top and on the left for more stuff)
http://www.naa.org/Trends-and-Numbers.aspx
Newspaper/Magazine Print Circulation Data (click on eCirc)
http://www.accessabc.com/products/freereports.htm
ABC's Audience-FAX* eTrends Tool:
The tool is designed to allow users to create trending reports by reporting period on newspaper's average circulation, average print and online readership, total combined audience, and total unique Web site users.
http://abcas3.accessabc.com/audience-fax/default.aspx
ABC's Audience-FAX online database (registration required, free):
Data on newspapers' average circulation, average print and online readership, total combined audience, and total unique Web site users as well as a variety of print demographic information for both national and local newspapers.
http://abcas3.accessabc.com/scarborough/login.aspx
Nielsen/Scarborough -- Free Reports
http://www.scarborough.com/freeStudies.php
Monday, September 14, 2015
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