Tuesday, October 27, 2015

Audience Psychology

Queen of social science

Assumption: People are ______.

A few theories related to audience --


Mere exposure:  https://www.youtube.com/watch?v=wEsC4gDkk-E

Facial feedback: https://www.youtube.com/watch?v=WR9lTqrkTYw
http://www.workplacehealthcare.co.uk/blog/wp-content/uploads/2014/01/pencil-happy.jpg

The Penny Gap: The chocolate experiment by Dan Ariely

Pricing and the perception of quality: The wine and energy drink experiments

Physical touch and the perception of quality


Pricing for physical, online, and hybrid products


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