Google Trends

Thought this was interesting: Searches for University of Texas football, off to a pretty horrible start, is currently at 95, second only to when they won the Rose Bowl in January 2006. The annual peaks in September can be expected as that's when college football season kicks off, but I thought it was interesting to see how heavily it's being currently talked about. PAST that, look at what happens when you strip out international audiences and focus only on the U.S.