As some of you'd already know, my research area revolves around transnational media culture in the era of globalization. For this term paper, I'll look at Western fans' reading and decoding of K-pop by conducting online ethnography and emplying several thoretical concepts from globalization paradigm. I'll look at how this contraflow of media culture challenges hegemony drvien by Western imperialism, and how it relates to racial/ethnic/gender identity.
While doing online ethnographic work, I found this funny video on YouTube.
https://youtu.be/sYgYNNBFBjU
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