Attention on web sites

From our two readings this week, two things jumped out.

First, that from what Pew was focusing on, they seem to want to add either a new level of audience attention or an entirely different slice by looking at whether the user is desktop or mobile- they certainly spent a lot of time on that information.

Second, the popularity of the Huffington Post shot up from the "Human Bandwidth" study where it was on the low end of the spectrum to being fourth overall in the Pew findings at 100 million unique visitors. The TV sites listed in the study such as CNN, NBC and CBS retained high rankings, growing from 20 million to 101, 101 and 84 million respectively.

I like the idea of collective metrics as a way to not only gain a deeper understanding of the audience but to also create strategic plans for growth and advertising.