For Instagram and Twitter, I use CrowdFire to track who has followed and unfollowed me. I check this approximately once a week. The main purpose is to better curate my own list of people who I follow. If a random account follows me, I usually wait a week or two before following back to see if they stay a follower or if they are just spamming random accounts to get follow-backs.
Or, if someone I follow unfollows me, I use that as a reason to remove them from my own list. It feels narcissistic at times but I want to make sure that whatever time I devote to social media is spent with people I care about and not mindless scrolling.
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| CrowdFire "Recent Unfollowers" on my Instagram account |
I used to be a fairly active user of Klout but it was mainly because they would offer perks based on your social media influence. But it can be an interesting way to measure influence across all social platforms. Which audience is more engaged? According to Klout, it's my Facebook audience (51% network contribution).
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| Klout dashboard |
Finally, on my portfolio web site, I use Google Analytics to occasionally check in on my audience. It's currently a mostly-static site, so there aren't any conversion goals or expectations. The referrals have gotten spammy lately so it's hard to really place value in the analytics without refining. But it's still interesting to look at where my traffic is coming from. My photo blog has been dormant for a few months, but when it was active I would check in monthly to see where traffic was coming from.
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| Google Analytics Monthly Traffic Overview March-September 2015 |
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