1.) As a filmmaker who has largely made films with dSLR cameras, I've had to rely on blogs/forums/tutorials to learn how to use these cameras to make film. The companies that make these cameras (Panasonic, Canon) don't have the best tutorial series and often don't have any "How to" videos for their products, therefore audiences have taken on the role of teachers, opinion leaders, and reviewers of the projects. Here's a link to a video by Dave Dugdale who has become an influential voice in this space. I think it would be interesting to do a study that analyzes the discourse within each of these videos along with the corresponding comments of each video to understand how this very niche part of the film community creates knowledge.
2.) Have you ever been really excited to watch a video that your friends recommended to you, but when you click the video link, a 30 second ad plays first? Usually when this happens I stop watching the video completely and go view something else. I would like to see how pre-roll ads, especially related to news video, impact audiences' decision-making when trying to watch a video. Does this dissuade them? Does it matter what type of video it is? Does it matter what type of ad it is?
Hi KV~ Regarding your second research topic, I personally just put the ad on mute, do sth else for 30 seconds, and come back. By doing so, I feel like I'm in more control of the ad and not a passive audience.
ReplyDeleteIn looking at Snapchat for a potential topic, i came across this article on how they insert ads into their sponsored stories but still allow users to skip them. The chart showing how quickly views drop off may be of interest: http://digiday.com/platforms/snapchat-viewers-quick-skip-video-ads-brands-dont-impress/
ReplyDeleteThanks folks!
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