A recurring thread in this week's reading is that in this media environment, people have boundless choice in content, how to access that content, how to interact with content and share the content with others. I was most struck with Webster's section, "The Structures of Everyday Life."
During the golden era of television, audiences were conditioned to click the remote in the evening time to watch their favorite news programs, dramas, and sitcoms. However, in this era, we are always cued to be audiences and the news, television, movies, video games can always keep our attention. These cues come from tweets, Facebook posts, online newsletters, and alerts so that we always have the latest information. The content providers can engage us as audiences virtually all times of the day we are not sleeping. Considering we have high quality phones, laptops, and tablets on us at all times, anywhere we are (w/ cell and wireless connection) is a theater for us to engage in content. Regardless if we are viewing a tweet sent out from Better Call Saul's account or actually watching the show, our minds are constantly being sent messages about how to be a good audience.
Reflecting this with Lee's piece, I wonder how much our motivations are impacted by the fact that we are constantly bombarded with micro-messages throughout our days by content providers?
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