Based on the Lee (2013)’s article, news consumption
in the contemporary media environment is not driven by the mutual exclusivity
of news motivations. This is quite true if you think about, for example,
Facebook; people use it both for social and information purposes.
It would also be interesting to see how the
four motivations (information, entertainment, opinion and social) influence
information processes; some motivation-triggered information might be retained
in a brain storage longer than others or quicker to recall.
Differences of motivation-driven news
consumption may in turn influence civic engagement and other democratic
practices, which are all positive outcomes. This might be true especially when
examining the sample as a whole, the US adult news audiences were most driven
to consume news for information purposes, and least driven to consume news for
opinions: No hard cores. But what about negative outcomes? Will there be any
negative outcomes caused by a certain motivation-driven news consumption? If
so, what would it be?
There is another interesting journal
article (Kim, J. (2014). Scan and click: The uses and gratifications of social recommendation systems. Computers in Human Behavior, 33, 184-191) that links uses and gratifications theory to the use of social media’s
social recommendation systems (SRS. e.g. “like” on Facebook). Based on this
article, expression-seeking is the highest motivation for users to use the SRS,
and that the more one spends on social media, the more he/she is likely to
express opinions via SRS rather than read opinions; it naturally creates the
influential, in other words, opinion leaders.
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